Designing digital products that connect people and businesses.

I’m Zulay Barrero, a Senior Digital Product Designer (UX/UI) with more than 15 years of experience helping international companies transform complex ideas into intuitive, functional, and visually engaging digital experiences.

From Industrial Design to Digital Experience Design.

I began my career as an Industrial Designer, exploring the relationship between functionality, aesthetics, and human behavior.

Over time, I discovered in digital design the opportunity to create experiences that combine strategy, technology, and usability to solve complex problems.

For more than 17 years, I have worked with startups, technology companies, and organizations across Europe, primarily in Italy, designing applications, digital platforms, and websites for industries including gaming, real estate, travel, luxury hospitality, education, and e-commerce.

Today, I work as a Senior Digital Product Designer (UX/UI), designing web and mobile applications as well as digital platforms, from product strategy and user experience to interface design and implementation support.

SECTORS I WORK IN

Gaming

Healthcare

Real Estate

Education

AR/VR

Real Estate

Turismo

Corporate

Products that work

Great digital products are never the result of chance. Every project follows a structured process to understand the problem, make informed decisions, and design intuitive, functional experiences aligned with business goals.

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