For businesses needing a clear, modern digital presence, or who already have a site that doesn't generate trust or results.

• Discovery: I understand your business, your audience, and what the site needs to achieve.
• Architecture & Wireframes: I define the structure and user journey before designing anything visual.
• Visual Design: I create the identity for the screens, aligned with your brand.
• Delivery: assets and specifications ready for development.

For startups or companies building a digital product — mobile app, web platform, or SaaS — that need it to be user-friendly from day one.

• Research & Flow Definition: I map the key tasks the user needs to solve.
• Low-fidelity Wireframes: to validate the logic before investing in visual design.
• High-fidelity UI: final screens with states, interactions, and edge cases considered.
• Navigable Prototype: for you to test the experience before development.

For teams with a live site or app who notice users are frustrated, abandoning processes, or cannot find what they need.

• UX Audit: I review the current product and identify friction points.
• Diagnosis: I provide findings prioritized by impact, not a generic list.
• Redesign Proposal: wireframes and/or UI for the screens that need it most.
• Validation: prototype to test that the solution solves the real problem.

For products that have grown enough that a lack of visual consistency is slowing down the design and development team.

• Component Audit: I identify what is repeated and what is inconsistent.
• Fundamentals Definition: color, typography, spacing, grid.
• Component Library: construction of reusable and documented elements.
• Usage Guide: so anyone on the team knows how and when to use each component.